The one example everyone is familiar with is Walmart. In 2010 Walmart instituted their Sustainability Index, which is a series of 15 questions regarding sustainability that was submitted to its suppliers. With one of the largest supply chains in the world, Walmart has effectively made Corporate Responsibility a priority for over 100,000 companies. As Walmart continues to raise its expectations and further its commitment to driving sustainability in the marketplace, suppliers will be competing for shelf space in Walmart stores based on their Corporate Responsibility initiatives.
With an increasing number of organizations initiating Sustainable Supply Chain Requirements, integrating Corporate Responsibility into your business strategy is necessary to remain competitive and improve customer relationships. If your products or materials do not meet their requirements, customers will not buy from you. These customer demands could be seen as a risk to future sales, but should really be considered an opportunity for forward-thinking companies to improve business operations, grow revenue responsibly, and guarantee your organization’s place in the evolving Green Marketplace.
Please subscribe to my blog to receive these posts in your email inbox, and make sure to register for the free webinar on Tuesday, 10/29, at 12:00pm ET. I will be expanding further on the topics in this October video series, answering your questions, and exploring tactics to reduce your organization’s carbon footprint.
– Tad Radzinski, PE, LEED AP, SFP
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