I hope you have enjoyed the videos and are finding the links
and book recommendations worthwhile. This is the second video in our series on
Introduction to Corporate Responsibility and we will be looking at systems. In
the video, I pose a lot of questions to get you thinking about the current
consumer based model of our economy. This is an important topic, especially in
the Intro series, because we know that our global economy is essentially
measured by consumer spending. This metric is a good tool for tracking economic
growth, but the linear consumption system we have in place is a cause for
concern.
We really need to redesign our system in a way that is
conscious of natural resources and accounts for the growing population and increased
consumption. Examples have shown that there is real business value to changing
current systems and incorporating cradle to cradle design. Organizations like Interface,
CertainTeed and Unilever have not only seen reduced impacts, but have increased
profits by developing new solutions to this problem.
– Tad Radzinski, PE, LEED AP, SFP
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