Collaboration – The Critical Component

Welcome, everyone! This week we continue our February video series with part 2 of From Strategy to Success – Ensuring Effective Implementation. Today’s video is titled The Importance of Collaboration, and highlights collaboration as a key aspect in successfully integrating sustainability into your organization. Collaboration in Corporate Responsibility can come in many forms, both internally and externally.

The best example of internal collaboration is employee engagement. Creating a sustainability team that includes members from every sector in the organization including management, operations, logistics, sales, and marketing is important in fostering collaboration and truly ingraining sustainability throughout the corporate culture. Tapping into a diverse group of contributors also allows for different perspectives and innovative solutions. This is increasingly important in organizations with several business units. Oftentimes, managers and employees in different business units are either not concerned or not informed regarding other business units, but sustainability can be used as a tool to break down these barriers and benefit the organization as a whole.

External collaboration is beneficial when your sustainability goals stretch beyond the organization itself. A common example is sustainable supply chain initiatives. In these situations, spreading sustainability throughout the supply chain requires extensive collaboration and communication with suppliers and even customers. As we continue to see a shift toward the sustainable economy, external collaboration is becoming more prevalent. This shift has even brought together competitors in order to collectively advance their industries.

We will dig deeper into the topic of collaboration in next week’s webinar, so be sure to register and reserve your spot now. These webinars are a good opportunity for you to ask any questions you may have, and have very well received over the past few months. Don’t forget to subscribe to my blog, top right, and keep providing your feedback and comments.

– Tad Radzinski PE, LEED AP, SFP  

Links:

1. Catch up on the videos and webinars you may have missed
2. Register for next week’s webinar: February 25 at 12:00pm EST