Building Internal Sustainability Support

Welcome, everyone. Today we kick off the February video series, From Strategy to Success – Ensuring Effective Implementation. The first video in this series is titled Building Internal Sustainability Support. Garnering support for your Corporate Responsibility program within your organization is a crucial factor that will affect its success. As discussed in the video below, there are several ways to increase internal support of your Corporate Responsibility initiatives.

It is important to engrain sustainability into the overall corporate strategy so the goals of your Corporate Responsibility program do not conflict with your business plan, but rather, are an integral part of its success. In order to gain momentum, support for these initiatives will need to come from all stakeholders, including employees, shareholders, executive management, customers, and suppliers.

Executive buy-in is critical for budgetary purposes; but for sustainability to be truly embedded in the corporate culture, it is necessary to engage all employees. Fostering employee engagement can be difficult; but training is a key tool for instituting organizational change (think safety, diversity, etc.). By empowering employees, innovative solutions to further advance your sustainability goals can be found throughout your organization.

For more guidance on building internal sustainability support, watch the video and register for this month’s webinar to explore this topic further. Be sure to subscribe to the blog (top right) and keep sending me questions and comments. Your feedback is helpful in developing valuable content to aid you in advancing sustainability in your organization.

– Tad Radzinski PE, LEED AP, SFP