Happy Earth
Day, everyone! I have been travelling a lot lately and have been engaging in
many discussions at events and online. Recently, I was asked a question about
corporate intent for integrating sustainability. They were wondering whether, in
general, companies are seeking sustainability because it is the latest buzz
word, or because there is a true awakening to the need for advanced business
practices. This question was specifically posed about the auto industry, but I
believe it translates over to many other product and service sectors.
I believe
that there are really two ends of the spectrum when defining the reasons for corporate
response to sustainability. Sustainability may be a buzz word in some industries,
but there are many forward-thinking organizations that realize that, in order
to ensure long-term success, they need to evolve their current business
practices. These companies understand that they cannot continue doing business
the old way and are often leading their industries in both innovation and
profits. There are others, however, that use sustainability as a short-term
marketing strategy to capitalize on market demand, rather than moving the
needle and providing real value.
In my 30+
years working closely with companies in developing and implementing
sustainability programs, I have found that, the more an organization commits to
sustainability, the greater the reward. Sustainability fosters a long-term
strategic focus and, in that respect, organizations that view sustainability as
an investment stand to create lasting value.
Hopefully,
while you all take time to reflect on this Earth Day, you think about your
organization and the benefits sustainability adds to your long-term strategy.
If you want to hear more about using sustainability to support your business
strategy, register for my webinar next week, Critical Crash Course on
Corporate Responsibility.
Keep posting
comments, subscribe to my blog for future updates (by providing your email
address at the top right), and check out my website and LinkedIn groups for
great discussions and other resources.
– Tad
Radzinski, PE, LEED AP, SFP
Links:
- See more resources on my website
- Sign up for next week’s webinar
- Connect with me on LinkedIn
- Check out my recorded webinars and videos on my YouTube Channel
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