Welcome,
everyone. I strongly believe that business/industry must lead the way in
creating a paradigm shift in sustainability. The key to getting corporations on
board is training. I believe that, to truly make progress, training needs to go
beyond raising awareness; it must empower people to move the needle. Much of
the sustainability training available in the market today is more theory-based,
and lacks specific, actionable steps.
The issue
with the training and education I have seen to date is that raising awareness
merely establishes the problem, but doesn’t provide real solutions. Corporate Sustainability
programs often fall short without clear direction. Companies can see the end
goal, but fail to reach it without the appropriate knowledge and tools. Without
forward movement, organizational commitment wanes and sustainability falls to
the wayside.
Having
worked in this industry for 30+ years, I have found that the best way to alter
behavior and opinions toward sustainability is to demonstrate the tangible
benefits to people. In my corporate consulting firm, we often encounter
resistance toward changing a system that works; but once a green process is
proven to be a sound and financially beneficial option, attitudes shift.
– Tad Radzinski, PE, LEED AP, SFP
No comments:
Post a Comment