Sustainability Strategies in Action

Welcome, everyone! On Wednesday I hosted my full-day seminar, Corporate Responsibility Revolution – Strategy to Success. We sold out the room and had a great, diverse group of organizations attend. I have to say, I am very excited about the positive results I saw. Each and every participant worked directly on their specific sustainability needs and left with an action plan to make real progress in their organization.  

I really enjoyed watching the attendees from different companies, and from different levels in sustainability implementation, collaborate to develop realistic solutions to challenges they face. Working with myself and our team of experts, the attendees were able to hone in on their opportunities and develop a solid plan to meet their goals. Following the overwhelming success of this seminar, I am looking forward to next year’s (topic and dates TBD). I invite those of you who missed the seminar to check out my website for some powerful, complimentary resources that can help you advance your sustainability strategy.

– Tad Radzinski, PE, LEED AP, SFP

Links:

1. Resources page

Critical Crash Course on Corporate Responsibility

Welcome, everyone! As I continue to gear up for my May 7^th seminar, I recently led a webinar called the Critical Crash Course on Corporate Responsibility. I am happy to say that there was a great turnout for that webinar, reinforcing the significant value Corporate Sustainability provides organizations. The webinar is recorded, so if you missed it, you can watch it on-demand below or on my YouTube channel.

If you are interested in learning more about Corporate Responsibility, I invite you to check out the other videos I have posted and subscribe to this blog (top right) to receive ongoing releases. I hope you find my content helpful, and please keep providing feedback so I can continue to cover topics that are relevant to you and your organization. I’m looking forward to next week’s seminar and hope to see many of you on future webinars!

– Tad Radzinski, PE, LEED AP, SFP

What is the Driver Behind Corporate Sustainability?

Happy Earth Day, everyone! I have been travelling a lot lately and have been engaging in many discussions at events and online. Recently, I was asked a question about corporate intent for integrating sustainability. They were wondering whether, in general, companies are seeking sustainability because it is the latest buzz word, or because there is a true awakening to the need for advanced business practices. This question was specifically posed about the auto industry, but I believe it translates over to many other product and service sectors.

I believe that there are really two ends of the spectrum when defining the reasons for corporate response to sustainability. Sustainability may be a buzz word in some industries, but there are many forward-thinking organizations that realize that, in order to ensure long-term success, they need to evolve their current business practices. These companies understand that they cannot continue doing business the old way and are often leading their industries in both innovation and profits. There are others, however, that use sustainability as a short-term marketing strategy to capitalize on market demand, rather than moving the needle and providing real value.

In my 30+ years working closely with companies in developing and implementing sustainability programs, I have found that, the more an organization commits to sustainability, the greater the reward. Sustainability fosters a long-term strategic focus and, in that respect, organizations that view sustainability as an investment stand to create lasting value.

Hopefully, while you all take time to reflect on this Earth Day, you think about your organization and the benefits sustainability adds to your long-term strategy. If you want to hear more about using sustainability to support your business strategy, register for my webinar next week, Critical Crash Course on Corporate Responsibility.

Keep posting comments, subscribe to my blog for future updates (by providing your email address at the top right), and check out my website and LinkedIn groups for great discussions and other resources.

– Tad Radzinski, PE, LEED AP, SFP

Links:

1. See more resources on my website
2. Sign up for next week’s webinar
3. Connect with me on LinkedIn
4. Check out my recorded webinars and videos on my YouTube Channel

What's Missing from Your Sustainability Program?

Welcome, everyone. I strongly believe that business/industry must lead the way in creating a paradigm shift in sustainability. The key to getting corporations on board is training. I believe that, to truly make progress, training needs to go beyond raising awareness; it must empower people to move the needle. Much of the sustainability training available in the market today is more theory-based, and lacks specific, actionable steps.

The issue with the training and education I have seen to date is that raising awareness merely establishes the problem, but doesn’t provide real solutions. Corporate Sustainability programs often fall short without clear direction. Companies can see the end goal, but fail to reach it without the appropriate knowledge and tools. Without forward movement, organizational commitment wanes and sustainability falls to the wayside.

Having worked in this industry for 30+ years, I have found that the best way to alter behavior and opinions toward sustainability is to demonstrate the tangible benefits to people. In my corporate consulting firm, we often encounter resistance toward changing a system that works; but once a green process is proven to be a sound and financially beneficial option, attitudes shift.

I see a real need for action-oriented sustainability training to help conscious corporations deliver on their sustainability goals and achieve measurable value. In that regard, I have developed my upcoming seminar to provide cutting-edge, relevant information and the tools to drive your sustainability program. Watch the video below and learn how you can be at the forefront of your industry, capture market share, and stay profitable with sustainability. There are only 4 weeks left until the seminar, so reserve your spot now!

– Tad Radzinski, PE, LEED AP, SFP

Corporate Responsibility Revolution: Strategy to Success

Welcome, everyone. Yesterday, I presented the 6^th webinar leading up to the seminar on May 7. The video for yesterday’s webinar, Vision to Value – The Profit in Corporate Responsibility, can be viewed below. For those of you who have been following along over the past few months, we have covered the entire process of designing and implementing a sustainability strategy.

The intent of the videos and webinars was to provide you with action-oriented information that will help you advance your sustainability initiatives. To take things to the next level with your Corporate Responsibility program, I strongly recommend attending my seminar. It is designed to be specific to each attendee so you will get the most value possible. The seminar schedule outlines the main stages in developing and implementing a sustainability program; however, the final content will be determined by the attendees and their particular needs. We have limited the number of attendees to enable us to work personally with each participant on their specific sustainability goals and initiatives throughout the day.

Accompanying me in the instruction and workshops will be my entire team from Sustainable Solutions Corporation and GreenCircle Certified, LLC. Our team prides ourselves in delivering comprehensive sustainability expertise that will allow you to directly address your initiatives and concerns. For instance, if product life cycle concerns are a focus, our Corporate Sustainability team, which includes two Life Cycle Assessment Certified Professionals, will help develop your action plan. If reducing energy within your facilities is a priority, our Sustainable Buildings and Operations staff will be there to help you and other attendees better understand their buildings and develop steps to improve performance.

Additionally, you will be among individuals who have gone through similar situations. Having real-world success stories and learning from actual challenges others have overcome will help you in defining and meeting your goals. Seats are filling up quickly, so register for the seminar here now!

– Tad Radzinski, PE, LEED AP, SFP

Links:

1. Register forthe Seminar
2. Catch up onpast videos

Quantifying the Benefits of Corporate Responsibility

Welcome, everyone. Today, I am releasing the second half of my March video series, Vision to Value – The Profit in Corporate Responsibility. This video, Quantifying the Benefits of Corporate Responsibility, focuses on measuring the benefits of your sustainability program. For those of you who have been following along, this is really the culmination of all your efforts. Previous videos have walked you through designing and implementing your program; now we now are focusing on evaluating the results of your sustainability initiatives.

The most important thing to note in this process is that not all benefits can be quantified with distinct metrics. There are many tangible, as well as intangible, returns when implementing sustainability as a business strategy. A great example of an intangible benefit is the impact that Corporate Responsibility has on your brand equity. What metric could you use to track that? Obviously, brand equity is not as easy to measure as energy and cost savings from efficiency initiatives, for instance.

The way I would measure the value of intangibles is to look at their impact on the tangible aspects of your business. Typically, sustainable organizations attract high-quality employees, strengthen customer loyalty, and increase sales revenue. Although these things aren’t solely related to sustainability, assessing gains in these areas can help you communicate the rewards of your Corporate Responsibility program internally.

For more examples on quantifying your sustainability ROI, watch the video linked below. Please remember to sign up for next week’swebinar which will dive deeper into this topic and provide you the opportunity to have your individual questions answered. Also, to directly refine your sustainability program, register for my upcoming seminar. This seminar is designed to be specific to each participant so they can advance their organizational initiatives and get the most value possible.

– Tad Radzinski, PE, LEED AP, SFP

Links:

1. Register for this month’s webinar
2. Get more information on the Seminar
3. Watch my other video series

Leveraging Sustainability to Increase Sales

Welcome, everyone. Today, we begin the March video series, Vision to Value – The Profit in Corporate Responsibility. This series is one of the most exciting, because it is all about realizing the benefits of all your efforts up to this point. To recap, our previous video series have covered the process of developing and implementing your Corporate Sustainability program; to view any videos you may have missed, click here. Today’s video, titled Leveraging Sustainability to Increase Sales, which can be watched below,  focuses on using Corporate Responsibility to stand out in the market and meet customer demand.

A major benefit of implementing your sustainability strategy is that it sets you apart and can establish your organization as an industry leader. It is vital to promote your program, including the goals you’ve developed, the action plan you have in place, and the successes you’ve achieved so far. By communicating this information, you can leverage your sustainability story and position your brand for success in the green economy.

Once you have established your program, it is essential to educate your sales teams on sustainability. I have always been an advocate of increasing training and education on sustainability, and I have seen countless examples of the value it brings to organizations. Empowering your sales teams with sustainability training allows them to reach new markets and drive sales to new levels.

Check out the video for more information on this topic, and for strategies to promote your sustainability program. Also, be sure to register for this month’s webinar where you can ask me questions directly and we can discuss these topics further.

As I mention in the video, my upcoming seminar in May is filling up fast, so be sure to reserve your spot today. This seminar is not “Sustainability 101”! It is designed for you to work directly on your Corporate Sustainability program and develop concrete steps to advance your organization. For more information on the seminar, download the brochure here.

Thank you all for joining, and please keep providing your feedback. If you haven’t already, make sure you subscribe to my blog for weekly updates (top right of this page).

– Tad Radzinski, PE, LEED AP, SFP

Links: 

1. Catch up on all my video series at my YouTube Channel
2. Register for this month’s webinar
3. Download the seminar brochure