Welcome,
everyone. Today, we begin the March video series, Vision to Value – The Profit in
Corporate Responsibility. This series is one of the most exciting,
because it is all about realizing the benefits of all your efforts up to this
point. To recap, our previous video series have covered the process of
developing and implementing your Corporate Sustainability program; to view any
videos you may have missed, click here. Today’s video, titled Leveraging
Sustainability to Increase Sales, which can be watched below, focuses on using Corporate Responsibility to
stand out in the market and meet customer demand.
A major
benefit of implementing your sustainability strategy is that it sets you apart
and can establish your organization as an industry leader. It is vital to
promote your program, including the goals you’ve developed, the action plan you
have in place, and the successes you’ve achieved so far. By communicating this
information, you can leverage your sustainability story and position your brand
for success in the green economy.
Once you
have established your program, it is essential to educate your sales teams on
sustainability. I have always been an advocate of increasing training and
education on sustainability, and I have seen countless examples of the value it
brings to organizations. Empowering your sales teams with sustainability
training allows them to reach new markets and drive sales to new levels.
Check out
the video for more information on this topic, and for strategies to promote
your sustainability program. Also, be sure to register for this month’s webinar where you can ask me questions directly and we can discuss these topics
further.
As I mention
in the video, my upcoming seminar in May is filling up fast, so be sure to
reserve your spot today. This seminar is not “Sustainability 101”! It is
designed for you to work directly on your Corporate Sustainability program and develop
concrete steps to advance your organization. For more information on the
seminar, download the brochure here.
Thank you
all for joining, and please keep providing your feedback. If you haven’t
already, make sure you subscribe to my blog for weekly updates (top right of
this page).
– Tad
Radzinski, PE, LEED AP, SFP
Links:
- Catch up on all my video series at my YouTube Channel
- Register for this month’s webinar
- Download the seminar brochure
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