Welcome, everyone. Today, I am releasing the second half of
my March video series, Vision to Value – The Profit in Corporate
Responsibility. This video, Quantifying the Benefits of Corporate
Responsibility, focuses on measuring the benefits of your
sustainability program. For those of you who have been following along, this is
really the culmination of all your efforts. Previous videos have walked you
through designing and implementing your program; now we now are focusing on evaluating
the results of your sustainability initiatives.
The most important thing to note in this process is that not
all benefits can be quantified with distinct metrics. There are many tangible,
as well as intangible, returns when implementing sustainability as a business
strategy. A great example of an intangible benefit is the impact that Corporate
Responsibility has on your brand equity. What metric could you use to track
that? Obviously, brand equity is not as easy to measure as energy and cost
savings from efficiency initiatives, for instance.
The way I would measure the value of intangibles is to look
at their impact on the tangible aspects of your business. Typically,
sustainable organizations attract high-quality employees, strengthen customer
loyalty, and increase sales revenue. Although these things aren’t solely
related to sustainability, assessing gains in these areas can help you
communicate the rewards of your Corporate Responsibility program internally.
For more examples on quantifying your sustainability ROI,
watch the video linked below. Please remember to sign up for next week’swebinar which will dive deeper into this topic and provide you the
opportunity to have your individual questions answered. Also, to directly refine
your sustainability program, register for my upcoming seminar. This
seminar is designed to be specific to each participant so they can advance
their organizational initiatives and get the most value possible.
– Tad Radzinski, PE, LEED AP, SFP
No comments:
Post a Comment